High quality content- this means no rewrites or rehashing of words online. All content must be original, engaging and informative. The point is to try to get others to reshare the post or link to it.
Visual content- This is probably the most important for building backlinks and keeping readers interested. Make sure to not only make a status update, but to include relevant videos, memes, photos, etc. This will increase the numbers of backlinks being built to a particular post or social media link.
Linkable assets- Use free tools on the site like checklists, templates or free tools that readers can use.
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