An Intro to Brand Building Through Social Media

Brand building through social media is very effective and essential. The key is to develop your company's visual identity via storytelling. Here are 10 brand building strategies to use on social media to market your company and products here. 

Simple Tips For Using Keywords for SEO

Search engine optimization is very important for any website. Here are some elements to consider when choosing keywords:

Use keywords that are low competition but is relevant to the products and services offered on your site. Create high quality content that is unique, but naturally includes certain keywords in your content, including the titles, headings and body text without keyword stuffing. Use long-tail keywords with more specific phrases to attract a more targeted audience. 

Using Social Media To Build Backlinks

Social media is definitely a powerful  tool for building an online presence can can do wonders for your brand, but what about for building backlinks? Social media is very important  for increasing your search engine rankings. It can be used to share content, engage with your audience, build relationships and increase your website's visibility. Here is how to use social media to build backlinks effectively:

High quality content- this means no rewrites or rehashing of words online. All content must be original, engaging and informative. The point is to try to get others to reshare the post or link to it.

Visual content- This is probably the most important for building backlinks and keeping readers interested. Make sure to not only make a status update, but to include relevant videos, memes, photos, etc. This will increase the numbers of backlinks being built to a particular post or social media link.

Linkable assets- Use free tools on the site like checklists, templates or free tools that readers can use.